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Persona & Scenario: Take #1
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Persona & Scenario: Take #2
Hover to learn more about each theme in regard to pet recovery from Round #1
Hover to learn more about each theme in regard to pet recovery from Round #1
insights
Immediate
Actions
Community Engagement
Proactive
measures
Effective Communication
Tech Solutions
interviewS Round #1
We interviewed 8 adults (6 women, 2 men) aged 23 to 63. Participants were recruited through various methods. Some interviews were in-person, others via video conference. We analyzed the data using the AEIOU framework and arranged our notes in an Affinity Diagram to identify themes.
incorporate use of an automated system that creates action plans and informs users of next steps
recommend action plans based on a pet’s personality and or patterns.
Have internal community engagement platforms amongst user groups and encourage user heroism.
Pre record pet demographics & automatically create infographics in emergency settings
Technological solutions should…
insights
Immediate
Actions
Community Engagement
Proactive
measures
Effective Communication
Tech Solutions
Hover to learn more about each theme in regard to pet recovery from Round #2
interviewS Round #2
Based off of Round 1, we interviewed 8 adults (5 women, 3 men) aged 24 to 63, focusing on our 5 themes. Data was collected via video conferencing and recorded for processing. Zoom recordings helped us transcribe and identify topic frequencies using Atlas. Ti. We organized data with a Codebook, informing our feature matrix and personas.
PeTrace
Missing Pets
PawBoost
Lacks proactive strategies, such as saved pet information
Involves manual input for information sharing
Shares information on Facebook and Internal DataBase
Involves Tinder-Like UI of lost pets
Primary User is "heroic pedestrians" versus pet owners whom have lost animal(s)
Competitive Analysis
Literature Review
Prow scuttle parrel provost Sail ho shrouds spirits boom mizzenmast yardarm. Pinnace holystone mizzenmast quarter crow's nest nipperkin grog yardarm hempen halter furl. Swab barque interloper chantey doubloon starboard grog black jack gangway rutters. Major FIndings
Observational Research
2.1 Literature Review & Competitive Analysis
2.2 Interviews
2.3 Personas and Scenarios
2.4 Implications for Design
Identify common approaches to pet recovery
Gain more information about how current technological solutions are used
Understand if users emotions effect their ability to locate their pets
Goals
This project came about as a term project for a research course at DePaul university, with professor Oliver Alonzo. I worked in a group of three other HCI graduate students, together we completed a literature review, user testing, and a final report. After the semester, I continued with our nexts steps and realized our findings in the application "Fur Sight", foresight for lost pets.
Brief
Losing a Pet is not only a tragedy, but also involves a surprisingly lengthy and detail oriented process. In pet recovery, users are tasked with the meticulous jobs to spread accurate information and investigate leads, whilst bearing an incredible emotional load. To make manners worse, tracker technology is illusive, involving hefty price tags and complex UI systems. Current technological systems, fail to unify the spread of information and support common tracker systems.
Problem
The idea behind the logo was to design something that could both reassure users and bring a smile to their face. Losing a pet is certainly not fun—Fur Sight serves to take the edge off these intense emotions, and if but for only a moment, bring some comfort to users.
I wanted the logo to represent safety, in efforts to reassure users. I took inspiration from old school police badges. To incorporate a silly tone, I thought the badge should be animated, and preferred the eyes to somewhat menacing, as if they were actively searching. Lastly, the NFL logo was a source of inspiration for the text within the badge. I realized the text it should be angled at the same curvature of the badge's shape.
I designed the logo in Affinity Designer, from scratch. I ended up creating two variations, one for neutral mode, and one for active mode–when the user has reported pet loss.
Neutral Mode
Active Mode
Logo!
Role
Sole UX/UI Design + Brand Designer, Secondary Researcher
3 months
Timeline
Tools
Altas Ti, Figma, Canva, Affinity Designer
High Fidelity prototype
an application for lost pets
