Hover boxes to discover more about my research phases & my client's concerns and challenges.

How do I know what my users need?

Usability Testing & Client Relations

Preliminary Research Process

Usability Study

Preliminary Research Process

Client Description: The Working Entrepreneur

Meet Corey!

The client persona is intentionally abstracted to protect privacy and focus on behavioral and contextual insights rather than identifiable details.

All Research and Design Methods: Usability Testing, Content Audit, Information Architecture, Content Hierarchy Redesign, Responsive Optimization,Interaction Design, Branding Strategy, Visual Identity Development, Logo Design, Typography, Styling Systems, Wireframing, and Framer-Based Design and Development.


Why was this re-design needed at all? 👀

Client Solutions

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New Design Solutions.
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#1

#2

Client Solutions

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New Design Solutions.
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#3

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#5

#1

#2

Client Solutions

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New Design Solutions.
Reset Button

#3

#4

#5

#1

#2

Hover pain points in the top panel to discover the design solutions below.

Full Prototype

Click to review Re-design in a new window

Usability Study

Preliminary Research Process

Client Description: The Working Entrepreneur

Meet Corey!

The client persona is intentionally abstracted to protect privacy and focus on behavioral and contextual insights rather than identifiable details.

All Research and Design Methods: Usability Testing, Content Audit, Information Architecture, Content Hierarchy Redesign, Responsive Optimization,Interaction Design, Branding Strategy, Visual Identity Development, Logo Design, Typography, Styling Systems, Wireframing, and Framer-Based Design and Development.


Usability Testing & Client Relations

Usability Testing & Client Relations

Usability Study

Preliminary Research Process

Client Description: The Working Entrepreneur

Meet Corey!

The client persona is intentionally abstracted to protect privacy and focus on behavioral and contextual insights rather than identifiable details.

All Research and Design Methods: Usability Testing, Content Audit, Information Architecture, Content Hierarchy Redesign, Responsive Optimization,Interaction Design, Branding Strategy, Visual Identity Development, Logo Design, Typography, Styling Systems, Wireframing, and Framer-Based Design and Development.


Project Origin: I completed this project for a client who is passionate about realizing their lifelong dream of launching a nonprofit organization concerning prison reform and family care.

Secondary Services: I redesigned the branding for the nonprofit startup to create a warm, approachable identity that resonates with families affected by the prison system. By focusing on a family-like audience, I developed a visual style that conveys empathy, trust, and hope.

Product Brief: I created a custom one-page website for a nonprofit startup dedicated to supporting families affected by the prison system. This project showcased a broad range of skills including branding, user experience design, marketing strategy, content creation, and responsive web design. I also integrated accessibility best practices and optimized the site for clear communication and engagement, ensuring the organization’s mission resonates effectively with its audience.

Re-design Rundown

Website Redesign for Non Profit Start up Kole's Hope: Prison Reform Initiative.

How do I know these solutions actually solve issues?

Client Solutions

Hover Pain Point to see
New Design Solutions.
Reset Button

#3

#4

#5

#1

#2

Website Redesign for Non Profit Start up Kole's Hope: Prison Reform Initiative

Usability Study

Preliminary Research Process

Usability Testing & Client Relations

How do I know what my users need?

Pain Points

#1

Solution Screen Shot
Reset Button

Client Solutions

Interact with boxes to discover my research phases & my client's persona.

Hover pain points in the top panel to discover the design solutions below.

Why was this redesign needed? 👀

Full Prototype

Go on, visit the new site!

All Research and Design Methods: Usability Testing, Content Audit, Information Architecture, Content Hierarchy Redesign, Responsive Optimization,Interaction Design, Branding Strategy, Visual Identity Development, Logo Design, Typography, Styling Systems, Wireframing, and Framer-Based Design and Development.


Product Brief: I created a custom one-page website for a nonprofit startup dedicated to supporting families affected by the prison system. This project showcased a broad range of skills including branding, user experience design, marketing strategy, content creation, and responsive web design. I also integrated accessibility best practices and optimized the site for clear communication and engagement, ensuring the organization’s mission resonates effectively with its audience.

Project Origin: I completed this project for a client who is passionate about realizing their lifelong dream of launching a nonprofit organization concerning prison reform and family care.

Secondary Services: I redesigned the branding for the nonprofit startup to create a warm, approachable identity that resonates with families affected by the prison system. By focusing on a family-like audience, I developed a visual style that conveys empathy, trust, and hope.

All Research and Design Methods: Usability Testing, Content Audit, Information Architecture, Content Hierarchy Redesign, Responsive Optimization,Interaction Design, Branding Strategy, Visual Identity Development, Logo Design, Typography, Styling Systems, Wireframing, and Framer-Based Design and Development.


Website Redesign for Non Profit Start up Kole's Hope: Prison Reform Initiative

Re-design Rundown

Product Brief: I created a custom one-page website for a nonprofit startup dedicated to supporting families affected by the prison system. This project showcased a broad range of skills including branding, user experience design, marketing strategy, content creation, and responsive web design. I also integrated accessibility best practices and optimized the site for clear communication and engagement, ensuring the organization’s mission resonates effectively with its audience.

Secondary Services: I redesigned the branding for the nonprofit startup to create a warm, approachable identity that resonates with families affected by the prison system. By focusing on a family-like audience, I developed a visual style that conveys empathy, trust, and hope.

Project Origin: I completed this project for a client who is passionate about realizing their lifelong dream of launching a nonprofit organization concerning prison reform and family care.

Full Prototype

Click to view website

Why was this re-design needed at all? 👀

Hover Pain Points on the left panel to discover the Design Solutions in the corresponding right panel.

Pain Points

#1

#2

#3

#4

#5

Client Solutions

Hover Pain Point to see
New Design Solutions below
Reset Button

How do I know these solutions actually solve issues?

Hover boxes to discover more about my research phases & my client's concerns and challenges.

Preliminary Research Process

Usability Testing & Client Relations

Usability Study

All Research and Design Methods: Usability Testing, Content Audit, Information Architecture, Content Hierarchy Redesign, Responsive Optimization,Interaction Design, Branding Strategy, Visual Identity Development, Logo Design, Typography, Styling Systems, Wireframing, and Framer-Based Design and Development.


Client Description: The Working Entrepreneur

Meet Corey!

The client persona is intentionally abstracted to protect privacy and focus on behavioral and contextual insights rather than identifiable details.