Hover boxes to discover more about my research phases & my client's concerns and challenges.
How do I know what my users need?
Usability Testing & Client Relations
Preliminary Research Process
Usability Study
Preliminary Research Process
Client Description: The Working Entrepreneur
Meet Corey!

The client persona is intentionally abstracted to protect privacy and focus on behavioral and contextual insights rather than identifiable details.
All Research and Design Methods: Usability Testing, Content Audit, Information Architecture, Content Hierarchy Redesign, Responsive Optimization,Interaction Design, Branding Strategy, Visual Identity Development, Logo Design, Typography, Styling Systems, Wireframing, and Framer-Based Design and Development.
Why was this re-design needed at all? 👀
Client Solutions
Hover Pain Point to see
New Design Solutions.
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#3

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#5

#1

#2

Client Solutions
Hover Pain Point to see
New Design Solutions.
Reset Button




#3

#4

#5

#1

#2

Client Solutions
Hover Pain Point to see
New Design Solutions.
Reset Button




#3

#4

#5

#1

#2

Hover pain points in the top panel to discover the design solutions below.
Usability Study
Preliminary Research Process
Client Description: The Working Entrepreneur
Meet Corey!

The client persona is intentionally abstracted to protect privacy and focus on behavioral and contextual insights rather than identifiable details.
All Research and Design Methods: Usability Testing, Content Audit, Information Architecture, Content Hierarchy Redesign, Responsive Optimization,Interaction Design, Branding Strategy, Visual Identity Development, Logo Design, Typography, Styling Systems, Wireframing, and Framer-Based Design and Development.
Usability Testing & Client Relations
Usability Testing & Client Relations
Usability Study
Preliminary Research Process
Client Description: The Working Entrepreneur
Meet Corey!

The client persona is intentionally abstracted to protect privacy and focus on behavioral and contextual insights rather than identifiable details.
All Research and Design Methods: Usability Testing, Content Audit, Information Architecture, Content Hierarchy Redesign, Responsive Optimization,Interaction Design, Branding Strategy, Visual Identity Development, Logo Design, Typography, Styling Systems, Wireframing, and Framer-Based Design and Development.
Project Origin: I completed this project for a client who is passionate about realizing their lifelong dream of launching a nonprofit organization concerning prison reform and family care.
Secondary Services: I redesigned the branding for the nonprofit startup to create a warm, approachable identity that resonates with families affected by the prison system. By focusing on a family-like audience, I developed a visual style that conveys empathy, trust, and hope.
Product Brief: I created a custom one-page website for a nonprofit startup dedicated to supporting families affected by the prison system. This project showcased a broad range of skills including branding, user experience design, marketing strategy, content creation, and responsive web design. I also integrated accessibility best practices and optimized the site for clear communication and engagement, ensuring the organization’s mission resonates effectively with its audience.
Re-design Rundown

Website Redesign for Non Profit Start up Kole's Hope: Prison Reform Initiative.
How do I know these solutions actually solve issues?
Client Solutions
Hover Pain Point to see
New Design Solutions.
Reset Button




#3

#4

#5

#1

#2

Website Redesign for Non Profit Start up Kole's Hope: Prison Reform Initiative
How do I know what my users need?
Pain Points

#1

Solution Screen Shot
Reset Button




Client Solutions
Interact with boxes to discover my research phases & my client's persona.
Hover pain points in the top panel to discover the design solutions below.
Why was this redesign needed? 👀
All Research and Design Methods: Usability Testing, Content Audit, Information Architecture, Content Hierarchy Redesign, Responsive Optimization,Interaction Design, Branding Strategy, Visual Identity Development, Logo Design, Typography, Styling Systems, Wireframing, and Framer-Based Design and Development.
Product Brief: I created a custom one-page website for a nonprofit startup dedicated to supporting families affected by the prison system. This project showcased a broad range of skills including branding, user experience design, marketing strategy, content creation, and responsive web design. I also integrated accessibility best practices and optimized the site for clear communication and engagement, ensuring the organization’s mission resonates effectively with its audience.
Project Origin: I completed this project for a client who is passionate about realizing their lifelong dream of launching a nonprofit organization concerning prison reform and family care.
Secondary Services: I redesigned the branding for the nonprofit startup to create a warm, approachable identity that resonates with families affected by the prison system. By focusing on a family-like audience, I developed a visual style that conveys empathy, trust, and hope.
All Research and Design Methods: Usability Testing, Content Audit, Information Architecture, Content Hierarchy Redesign, Responsive Optimization,Interaction Design, Branding Strategy, Visual Identity Development, Logo Design, Typography, Styling Systems, Wireframing, and Framer-Based Design and Development.
Website Redesign for Non Profit Start up Kole's Hope: Prison Reform Initiative
Re-design Rundown



Product Brief: I created a custom one-page website for a nonprofit startup dedicated to supporting families affected by the prison system. This project showcased a broad range of skills including branding, user experience design, marketing strategy, content creation, and responsive web design. I also integrated accessibility best practices and optimized the site for clear communication and engagement, ensuring the organization’s mission resonates effectively with its audience.
Secondary Services: I redesigned the branding for the nonprofit startup to create a warm, approachable identity that resonates with families affected by the prison system. By focusing on a family-like audience, I developed a visual style that conveys empathy, trust, and hope.
Project Origin: I completed this project for a client who is passionate about realizing their lifelong dream of launching a nonprofit organization concerning prison reform and family care.
Why was this re-design needed at all? 👀
Hover Pain Points on the left panel to discover the Design Solutions in the corresponding right panel.
Pain Points
#1

#2

#3

#4

#5

Client Solutions
Hover Pain Point to see
New Design Solutions below
Reset Button




How do I know these solutions actually solve issues?
Hover boxes to discover more about my research phases & my client's concerns and challenges.
Preliminary Research Process
Usability Testing & Client Relations
Usability Study
All Research and Design Methods: Usability Testing, Content Audit, Information Architecture, Content Hierarchy Redesign, Responsive Optimization,Interaction Design, Branding Strategy, Visual Identity Development, Logo Design, Typography, Styling Systems, Wireframing, and Framer-Based Design and Development.
Client Description: The Working Entrepreneur
Meet Corey!

The client persona is intentionally abstracted to protect privacy and focus on behavioral and contextual insights rather than identifiable details.



