"Welcome to FurSight – ‘foresight for lost pets.’ Skip panic. Find Pets. Happy Tails.
Product Brief: FurSight is a application designed for pet loss prevention and discovery. In the event that a pet is lost, users have the option between Plans A & B. Plan A is the highest priority call to action, here users can send pre-made flyers across all messaging platforms, including social media sites. Plan B is the lowest priority protocol—here FurSight helps users troubleshoot unique, customized solutions based upon their pet's behavior and history. Both plans can be enacted from the tap of a button, no call lists, google searches or social media apps needed. Other primary functions include pet tracking abilities, such as zoned perimeter warnings.
Secondary Functions: FurSight also allows users to explore Heroism in different ways. They have the option to photograph & report stray animals that they feel may be a lost pet. Users can also track neighboring lost pets & tally saves within the Community Page.
Project Origin: I completed this project as a creative. I conducted UX Research and designed FurSight, as a high-fidelity prototype in Figma.
App Run Down
How do I know what my users need?
Why does ANY of this matter—why is Fur Sight needed?
Hover Pain Points on the left panel to discover the Design Solutions in the corresponding right panel.
Preliminary Research Process
Interviews & Persona Development
User Testing & Prototyping
All Research and Design Methods: Academic Research, Literature Review, Competitor Reviews, 2 interview rounds (10 participants per round), Personas, Scenarios, Wire Frames, Usability Testing (Timed Tasks, Navigation Tests), Mid and High Fi Prototyping.
Persona #1 "The Active Techie"
Meet Faye!
Persona #2 "The Old Townie"
Meet Jerry!
Hover boxes to discover my thought process throughout each phase of research and design. Do the same to learn more about Faye & Jerry—click to see more info about them!
Pain Points
#1
#2
#3
#4
#5
FurSight Solutions
Hover Pain Point to see
Fur Sight Solutions below
Reset Button
"Welcome to FurSight – ‘foresight for lost pets.’ Skip panic. Find Pets. Happy Tails.
Product Brief: FurSight is a application designed for pet loss prevention and discovery. In the event that a pet is lost, users have the option between Plans A & B. Plan A is the highest priority call to action, here users can send pre-made flyers across all messaging platforms, including social media sites. Plan B is the lowest priority protocol—here FurSight helps users troubleshoot unique, customized solutions based upon their pet's behavior and history. Both plans can be enacted from the tap of a button, no call lists, google searches or social media apps needed. Other primary functions include pet tracking abilities, such as zoned perimeter warnings.
Secondary Functions: FurSight also allows users to explore Heroism in different ways. They have the option to photograph & report stray animals that they feel may be a lost pet. Users can also track neighboring lost pets & tally saves within the Community Page.
Project Origin: I completed this project as a creative. I conducted UX Research and designed FurSight, as a high-fidelity prototype in Figma.
App Run Down
How do I know what my users need?
How do I know what my users need?
Why does ANY of this matter—why is Fur Sight needed?
Why does ANY of this matter—why is Fur Sight needed?
Pain Points
#1
#2
#3
#4
#5
FurSight Solutions
Hover Pain Point to see
Fur Sight Solutions below
Reset Button
Pain Points
#1
#2
#3
#4
#5
FurSight Solutions
Hover Pain Point to see
Fur Sight Solutions below
Reset Button
Hover Pain Points on the left panel to discover the Design Solutions in the corresponding right panel.
Preliminary Research Process
Interviews & Persona Development
User Testing & Prototyping
All Research and Design Methods: Academic Research, Literature Review, Competitor Reviews, 2 interview rounds (10 participants per round), Personas, Scenarios, Wire Frames, Usability Testing (Timed Tasks, Navigation Tests), Mid and High Fi Prototyping.
Persona #1 "The Active Techie"
Meet Faye!
Persona #2 "The Old Townie"
Meet Jerry!
Preliminary Research Process
Interviews & Persona Development
User Testing & Prototyping
All Research and Design Methods: Academic Research, Literature Review, Competitor Reviews, 2 interview rounds (10 participants per round), Personas, Scenarios, Wire Frames, Usability Testing (Timed Tasks, Navigation Tests), Mid and High Fi Prototyping.
Persona #1 "The Active Techie"
Meet Faye!
Persona #2 "The Old Townie"
Meet Jerry!
Hover boxes to discover my thought process throughout each phase of research and design. Do the same to learn more about Faye & Jerry—click to see more info about them!
"Welcome to FurSight – ‘foresight for lost pets.’ Skip panic. Find Pets. Happy Tails.
Research
Interviews
Prototyping
Personas
Ethnography
UX Research
Surveys
Competitor Reviews
Academic Research
Literature Reviews
Methods used
Takeaways
During this phase, I was surprised to see how current apps did not prepare users for situations where their pet could go missing. Most focused on recording a lost pet rather than offering preventative care or actionable plans.
This gap became a key design opportunity—shifting the focus from reactive tools to proactive features that help owners feel prepared before anything goes wrong.
Research
Interviews
Prototyping
Personas
Ethnography
UX Research
Surveys
Competitor Reviews
Academic Research
Literature Reviews
Methods used
Takeaways
During this phase, I was surprised to see how current apps did not prepare users for situations where their pet could go missing. Most focused on recording a lost pet rather than offering preventative care or actionable plans.
This gap became a key design opportunity—shifting the focus from reactive tools to proactive features that help owners feel prepared before anything goes wrong.
Hover pain points in the top panel to discover the design solutions below.
How do I know what my users need?
Pain Points
#1
FurSight Solutions
Solution Screen Shot
Reset Button
Pain Points
#1
FurSight Solutions
Solution Screen Shot
Reset Button
Hover pain points in the top panel to discover the design solutions below.
Why is Fur Sight needed?
Full Prototype
Go on, click around!
App Run Down
Product Brief: FurSight is a application designed for pet loss prevention and discovery. In the event that a pet is lost, users have the option between Plans A & B. Plan A is the highest priority call to action, here users can send pre-made flyers across all messaging platforms, including social media sites.
Plan B is the lowest priority protocol—here FurSight helps users troubleshoot unique, customized solutions based upon their pet's behavior and history. Both plans can be enacted from the tap of a button, no call lists, google searches or social media apps needed. Other primary functions include pet tracking abilities, such as zoned perimeter warnings.
Project Origin: I completed this project as a creative. I conducted UX Research and designed FurSight, as a high-fidelity prototype in Figma.
Secondary Functions: FurSight also allows users to explore Heroism in different ways. They have the option to photograph & report stray animals that they feel may be a lost pet. Users can also track neighboring lost pets & tally saves within the Community Page.
Hover tabs to discover information about my research process.
How do I know what my users need?
How do I know what my users need?
Research
Interviews
Prototyping
Personas
Ethnography
UX Research
Surveys
Competitor Reviews
Academic Research
Literature Reviews
Methods used
Takeaways
During this phase, I was surprised to see how current apps did not prepare users for situations where their pet could go missing. Most focused on recording a lost pet rather than offering preventative care or actionable plans.
This gap became a key design opportunity—shifting the focus from reactive tools to proactive features that help owners feel prepared before anything goes wrong.
Research
Interviews
Prototyping
Personas
Ethnography
UX Research
Surveys
Competitor Reviews
Academic Research
Literature Reviews
Methods used
Takeaways
During this phase, I was surprised to see how current apps did not prepare users for situations where their pet could go missing. Most focused on recording a lost pet rather than offering preventative care or actionable plans.
This gap became a key design opportunity—shifting the focus from reactive tools to proactive features that help owners feel prepared before anything goes wrong.
Pain Points
#1
FurSight Solutions
Solution Screen Shot
Reset Button
Pain Points
#1
FurSight Solutions
Solution Screen Shot
Reset Button
Hover pain points in the top panel to discover the design solutions below.
Why does ANY of this matter—why is Fur Sight needed?
Why does ANY of this matter—why is Fur Sight needed?
Full Prototype
Go on, click around!
Project Origin: I completed this project as a creative. I conducted UX Research and designed FurSight, as a high-fidelity prototype in Figma.
Secondary Functions: FurSight also allows users to explore Heroism in different ways. They have the option to photograph & report stray animals that they feel may be a lost pet. Users can also track neighboring lost pets & tally saves within the Community Page.
Product Brief: FurSight is a application designed for pet loss prevention and discovery. In the event that a pet is lost, users have the option between Plans A & B. Plan A is the highest priority call to action, here users can send pre-made flyers across all messaging platforms, including social media sites.
Plan B is the lowest priority protocol—here FurSight helps users troubleshoot unique, customized solutions based upon their pet's behavior and history. Both plans can be enacted from the tap of a button, no call lists, google searches or social media apps needed. Other primary functions include pet tracking abilities, such as zoned perimeter warnings.
App Run Down