This is the Brand kit for my "Fur Sight", application here I go over my design choices…enjoy!
Color Palettes
Warning System
Primary Colors
Accent Colors
Typography
Header Font
Akaya Kanadaka
Body Font
Apercu
Logo
Default
Action Mode
See Sketch?
So…Why Did I Decide All This?
Color Palettes
The color system is split into two purposeful palettes: a calm primary palette for the main product experience and a status palette for warnings and safety alerts.
The main colors were chosen for their soothing, reassuring feel, while the alert tones introduce contrast when attention is needed, mirroring light stop rules, for user ease.
Together, they pair naturally across the app, creating a cohesive experience that supports both everyday pet care and critical safety moments.
Color Status System
Primary & Secondary Colors
Typography
Header Font
Akaya Kandaka looks like a old western font.
I wanted the app to scream safety, and let that feeling trickle all the way down into the typography. When I think of a trustworthy figure and what that might look like, my mind always travels back to my grandfather’s favorite daytime show, Walker, Texas Ranger, starring Chuck Norris. This font mimics that same sort of righteous warmth and protection, often prevalent in the show. It creates an immediate sense of safety I wanted users to feel the moment they log on.
Body Font
Apercu is simply superior to all other san serif fonts.
I’m a fan of Headspace, an application dedicated to mental health and self-wellness. Their primary font is Aperçu—it’s where I first fell in love with the typeface. I find it perfectly bland in the best way, allowing users to focus on important verbiage while maintaining a narrow, clean style that elevates the look of an application or website. Bonus points if you noticed this text is also set in Aperçu—the primary font used across my website, right now!
Logo
My logo blends angry emoticon energy, protective badge structures, and pet imagery to create a symbol of animal safety through a slightly comedic lens. The touch of humor makes the concept feel more human and emotionally grounding, helping users stay calm during the stressful experience of a lost pet while still trusting the app as a serious tool for protection and recovery.
Market ready—swipe through!
Mock Social Meida AD
The three-page Instagram ad opens with a direct, playful homage to the classic late-night public service announcements from the early 2000s. The first page features the brand mascot alongside a reference to the famous line, "IT’S 10 PM. DO YOU KNOW WHERE YOUR CHILDREN ARE?" I swapped out the original warning about children and changed it to focus on pets instead to fit this ad, subverting a deeply embedded pop-culture trope to create instant humor and recognition. This approach demonstrates a deliberate design strategy: using a familiar media memory to stop a user's scroll, while the mascot immediately softens the retro gravity and anchors the concept in a lighthearted, pet-friendly space.
After catching the viewer's attention with that nostalgic hook, the next two pages transition into clean, focused product displays that highlight the app's key features. These subsequent screens shift the focus entirely to practical utility, showcasing the user interface and core safety features in a clear, accessible layout. By pairing a culture-first hook on the first page with direct product benefits on the following screens, the ad successfully leverages shared cultural literacy to build immediate brand personality before delivering a clear, user-experience-driven solution.
The three-page Instagram ad opens with a direct, playful homage to the classic late-night public service announcements from the early 2000s. The first page features the brand mascot alongside a reference to the famous line, "IT’S 10 PM. DO YOU KNOW WHERE YOUR CHILDREN ARE?" I swapped out the original warning about children and changed it to focus on pets instead to fit this ad, subverting a deeply embedded pop-culture trope to create instant humor and recognition. This approach demonstrates a deliberate design strategy: using a familiar media memory to stop a user's scroll, while the mascot immediately softens the retro gravity and anchors the concept in a lighthearted, pet-friendly space.
After catching the viewer's attention with that nostalgic hook, the next two pages transition into clean, focused product displays that highlight the app's key features. These subsequent screens shift the focus entirely to practical utility, showcasing the user interface and core safety features in a clear, accessible layout. By pairing a culture-first hook on the first page with direct product benefits on the following screens, the ad successfully leverages shared cultural literacy to build immediate brand personality before delivering a clear, user-experience-driven solution.
This is the Brand kit for my "Fur Sight", application here I go over my design choices…enjoy!
Warning System
Primary Colors
Accent Colors
Color Palettes
Typography
Header Font
Akaya Kanadaka
Body Font
Apercu
So…Why Did I Decide All This?
Logo
Default
Action Mode
See Sketch?
Logo
Default
Action Mode
See Sketch?
Color Palettes
The color system is split into two purposeful palettes: a calm primary palette for the main product experience and a status palette for warnings and safety alerts.
The main colors were chosen for their soothing, reassuring feel, while the alert tones introduce contrast when attention is needed, mirroring light stop rules, for user ease.
Together, they pair naturally across the app, creating a cohesive experience that supports both everyday pet care and critical safety moments.
Color Status System
Primary & Secondary Colors
Color Palettes
The color system is split into two purposeful palettes: a calm primary palette for the main product experience and a status palette for warnings and safety alerts.
The main colors were chosen for their soothing, reassuring feel, while the alert tones introduce contrast when attention is needed, mirroring light stop rules, for user ease.
Together, they pair naturally across the app, creating a cohesive experience that supports both everyday pet care and critical safety moments.
Color Status System
Primary & Secondary Colors
Typography
Header Font
Akaya Kandaka looks like a old western font.
I wanted the app to scream safety, and let that feeling trickle all the way down into the typography. When I think of a trustworthy figure and what that might look like, my mind always travels back to my grandfather’s favorite daytime show, Walker, Texas Ranger, starring Chuck Norris. This font mimics that same sort of righteous warmth and protection, often prevalent in the show. It creates an immediate sense of safety I wanted users to feel the moment they log on.
Body Font
Apercu is simply superior to all other san serif fonts.
I’m a fan of Headspace, an application dedicated to mental health and self-wellness. Their primary font is Aperçu—it’s where I first fell in love with the typeface. I find it perfectly bland in the best way, allowing users to focus on important verbiage while maintaining a narrow, clean style that elevates the look of an application or website. Bonus points if you noticed this text is also set in Aperçu—the primary font used across my website, right now!
Logo
My logo blends angry emoticon energy, protective badge structures, and pet imagery to create a symbol of animal safety through a slightly comedic lens. The touch of humor makes the concept feel more human and emotionally grounding, helping users stay calm during the stressful experience of a lost pet while still trusting the app as a serious tool for protection and recovery.
Now, we can go to market—scroll through the ad!
Mock Social Meida AD
The three-page Instagram ad opens with a direct, playful homage to the classic late-night public service announcements from the early 2000s. The first page features the brand mascot alongside a reference to the famous line, "IT’S 10 PM. DO YOU KNOW WHERE YOUR CHILDREN ARE?" I swapped out the original warning about children and changed it to focus on pets instead to fit this ad, subverting a deeply embedded pop-culture trope to create instant humor and recognition. This approach demonstrates a deliberate design strategy: using a familiar media memory to stop a user's scroll, while the mascot immediately softens the retro gravity and anchors the concept in a lighthearted, pet-friendly space.
After catching the viewer's attention with that nostalgic hook, the next two pages transition into clean, focused product displays that highlight the app's key features. These subsequent screens shift the focus entirely to practical utility, showcasing the user interface and core safety features in a clear, accessible layout. By pairing a culture-first hook on the first page with direct product benefits on the following screens, the ad successfully leverages shared cultural literacy to build immediate brand personality before delivering a clear, user-experience-driven solution.
The three-page Instagram ad opens with a direct, playful homage to the classic late-night public service announcements from the early 2000s. The first page features the brand mascot alongside a reference to the famous line, "IT’S 10 PM. DO YOU KNOW WHERE YOUR CHILDREN ARE?" I swapped out the original warning about children and changed it to focus on pets instead to fit this ad, subverting a deeply embedded pop-culture trope to create instant humor and recognition. This approach demonstrates a deliberate design strategy: using a familiar media memory to stop a user's scroll, while the mascot immediately softens the retro gravity and anchors the concept in a lighthearted, pet-friendly space.
After catching the viewer's attention with that nostalgic hook, the next two pages transition into clean, focused product displays that highlight the app's key features. These subsequent screens shift the focus entirely to practical utility, showcasing the user interface and core safety features in a clear, accessible layout. By pairing a culture-first hook on the first page with direct product benefits on the following screens, the ad successfully leverages shared cultural literacy to build immediate brand personality before delivering a clear, user-experience-driven solution.
This is the Brand kit for my "Fur Sight", application here I go over my design choices…enjoy!
Warning System
Primary Colors
Accent Colors
Color Palettes
Typography
Header Font
Akaya Kanadaka
Body Font
Apercu
Logo
Default
Action Mode
See Sketch?
So…Why Did I Decide All This?
Color Palettes
The color system is split into two purposeful palettes: a calm primary palette for the main product experience and a status palette for warnings and safety alerts.
The main colors were chosen for their soothing, reassuring feel, while the alert tones introduce contrast when attention is needed, mirroring light stop rules, for user ease.
Together, they pair naturally across the app, creating a cohesive experience that supports both everyday pet care and critical safety moments.
Primary & Secondary Colors
Color Status System
Header Font
Typography
Akaya Kandaka looks like a old western font.
I wanted the app to scream safety, and let that feeling trickle all the way down into the typography. When I think of a trustworthy figure and what that might look like, my mind always travels back to my grandfather’s favorite daytime show, Walker, Texas Ranger, starring Chuck Norris. This font mimics that same sort of righteous warmth and protection, often prevalent in the show. It creates an immediate sense of safety I wanted users to feel the moment they log on.
I’m a fan of Headspace, an application dedicated to mental health and self-wellness. Their primary font is Aperçu—it’s where I first fell in love with the typeface. I find it perfectly bland in the best way, allowing users to focus on important verbiage while maintaining a narrow, clean style that elevates the look of an application or website. Bonus points if you noticed this text is also set in Aperçu—the primary font used across my website, right now!
Apercu is simply superior to all other san serif fonts.
Body Font
Logo
My logo blends angry emoticon energy, protective badge structures, and pet imagery to create a symbol of animal safety through a slightly comedic lens. The touch of humor makes the concept feel more human and emotionally grounding, helping users stay calm during the stressful experience of a lost pet while still trusting the app as a serious tool for protection and recovery.
Now, we can go to market—scroll through the ad!
Mock Social Meida AD
The three-page Instagram ad opens with a direct, playful homage to the classic late-night public service announcements from the early 2000s. The first page features the brand mascot alongside a reference to the famous line, "IT’S 10 PM. DO YOU KNOW WHERE YOUR CHILDREN ARE?" I swapped out the original warning about children and changed it to focus on pets instead to fit this ad, subverting a deeply embedded pop-culture trope to create instant humor and recognition. This approach demonstrates a deliberate design strategy: using a familiar media memory to stop a user's scroll, while the mascot immediately softens the retro gravity and anchors the concept in a lighthearted, pet-friendly space.
After catching the viewer's attention with that nostalgic hook, the next two pages transition into clean, focused product displays that highlight the app's key features. These subsequent screens shift the focus entirely to practical utility, showcasing the user interface and core safety features in a clear, accessible layout. By pairing a culture-first hook on the first page with direct product benefits on the following screens, the ad successfully leverages shared cultural literacy to build immediate brand personality before delivering a clear, user-experience-driven solution.
This is the Brand kit for my "Fur Sight", application here I go over my design choices…enjoy!
Warning System
Primary Colors
Accent Colors
Color Palettes
Typography
Akaya Kanadaka
Apercu
Body Font
Header Font
So…Why Did I Decide All This?
Logo
Default
Action Mode
See Sketch?
Color Palettes
The color system is split into two purposeful palettes: a calm primary palette for the main product experience and a status palette for warnings and safety alerts.
The main colors were chosen for their soothing, reassuring feel, while the alert tones introduce contrast when attention is needed, mirroring light stop rules, for user ease.
Together, they pair naturally across the app, creating a cohesive experience that supports both everyday pet care and critical safety moments.
Primary & Secondary Colors
Color Status System
Header Font
Typography
I wanted the app to scream safety, and let that feeling trickle all the way down into the typography. When I think of a trustworthy figure and what that might look like, my mind always travels back to my grandfather’s favorite daytime show, Walker, Texas Ranger, starring Chuck Norris. This font mimics that same sort of righteous warmth and protection, often prevalent in the show. It creates an immediate sense of safety I wanted users to feel the moment they log on.
I’m a fan of Headspace, an application dedicated to mental health and self-wellness. Their primary font is Aperçu—it’s where I first fell in love with the typeface. I find it perfectly bland in the best way, allowing users to focus on important verbiage while maintaining a narrow, clean style that elevates the look of an application or website. Bonus points if you noticed this text is also set in Aperçu—the primary font used across my website, right now!
Body Font
Akaya Kandaka looks like a old western font.
Apercu is simply superior to all other san serif fonts.
Logo
My logo blends angry emoticon energy, protective badge structures, and pet imagery to create a symbol of animal safety through a slightly comedic lens. The touch of humor makes the concept feel more human and emotionally grounding, helping users stay calm during the stressful experience of a lost pet while still trusting the app as a serious tool for protection and recovery.
Now, we can go to market—scroll through the ad!
Mock Social Meida AD
The three-page Instagram ad opens with a direct, playful homage to the classic late-night public service announcements from the early 2000s. The first page features the brand mascot alongside a reference to the famous line, "IT’S 10 PM. DO YOU KNOW WHERE YOUR CHILDREN ARE?" I swapped out the original warning about children and changed it to focus on pets instead to fit this ad, subverting a deeply embedded pop-culture trope to create instant humor and recognition. This approach demonstrates a deliberate design strategy: using a familiar media memory to stop a user's scroll, while the mascot immediately softens the retro gravity and anchors the concept in a lighthearted, pet-friendly space.
After catching the viewer's attention with that nostalgic hook, the next two pages transition into clean, focused product displays that highlight the app's key features. These subsequent screens shift the focus entirely to practical utility, showcasing the user interface and core safety features in a clear, accessible layout. By pairing a culture-first hook on the first page with direct product benefits on the following screens, the ad successfully leverages shared cultural literacy to build immediate brand personality before delivering a clear, user-experience-driven solution.