This is the Brand kit for "Fur Sight", here I go over my design choices…enjoy!
Color Palettes
Warning System
Primary Colors
Accent Colors
Typography
Header Font
Akaya Kanadaka
Body Font
Apercu
Logo
Default
Action Mode
See Sketch?
So…Why Did I Decide All This?
Color Palettes
The color system is split into two purposeful palettes: a calm primary palette for the main product experience and a status palette for warnings and safety alerts.
The main colors were chosen for their soothing, reassuring feel, while the alert tones introduce contrast when attention is needed, mirroring light stop rules, for user ease.
Together, they pair naturally across the app, creating a cohesive experience that supports both everyday pet care and critical safety moments.
Color Status System
Primary & Secondary Colors
Typography
Header Font
Akaya Kandaka looks like a old western font.
I wanted the app to scream safety, and let that feeling trickle all the way down into the typography. When I think of a trustworthy figure and what that might look like, my mind always travels back to my grandfather’s favorite daytime show, Walker, Texas Ranger, starring Chuck Norris. This font mimics that same sort of righteous warmth and protection, often prevalent in the show. It creates an immediate sense of safety I wanted users to feel the moment they log on.
Body Font
Apercu is simply superior to all other san serif fonts.
I’m a fan of Headspace, an application dedicated to mental health and self-wellness. Their primary font is Aperçu—it’s where I first fell in love with the typeface. I find it perfectly bland in the best way, allowing users to focus on important verbiage while maintaining a narrow, clean style that elevates the look of an application or website. Bonus points if you noticed this text is also set in Aperçu—the primary font used across my website, right now!
Logo
My logo blends angry emoticon energy, protective badge structures, and pet imagery to create a symbol of animal safety through a slightly comedic lens. The touch of humor makes the concept feel more human and emotionally grounding, helping users stay calm during the stressful experience of a lost pet while still trusting the app as a serious tool for protection and recovery.
This is the Brand kit for "Fur Sight", here I go over my design choices…enjoy!
Warning System
Primary Colors
Accent Colors
Color Palettes
Typography
Header Font
Akaya Kanadaka
Body Font
Apercu
So…Why Did I Decide All This?
Logo
Default
Action Mode
See Sketch?
Logo
Default
Action Mode
See Sketch?
Color Palettes
The color system is split into two purposeful palettes: a calm primary palette for the main product experience and a status palette for warnings and safety alerts.
The main colors were chosen for their soothing, reassuring feel, while the alert tones introduce contrast when attention is needed, mirroring light stop rules, for user ease.
Together, they pair naturally across the app, creating a cohesive experience that supports both everyday pet care and critical safety moments.
Color Status System
Primary & Secondary Colors
Color Palettes
The color system is split into two purposeful palettes: a calm primary palette for the main product experience and a status palette for warnings and safety alerts.
The main colors were chosen for their soothing, reassuring feel, while the alert tones introduce contrast when attention is needed, mirroring light stop rules, for user ease.
Together, they pair naturally across the app, creating a cohesive experience that supports both everyday pet care and critical safety moments.
Color Status System
Primary & Secondary Colors
Typography
Header Font
Akaya Kandaka looks like a old western font.
I wanted the app to scream safety, and let that feeling trickle all the way down into the typography. When I think of a trustworthy figure and what that might look like, my mind always travels back to my grandfather’s favorite daytime show, Walker, Texas Ranger, starring Chuck Norris. This font mimics that same sort of righteous warmth and protection, often prevalent in the show. It creates an immediate sense of safety I wanted users to feel the moment they log on.
Body Font
Apercu is simply superior to all other san serif fonts.
I’m a fan of Headspace, an application dedicated to mental health and self-wellness. Their primary font is Aperçu—it’s where I first fell in love with the typeface. I find it perfectly bland in the best way, allowing users to focus on important verbiage while maintaining a narrow, clean style that elevates the look of an application or website. Bonus points if you noticed this text is also set in Aperçu—the primary font used across my website, right now!
Logo
My logo blends angry emoticon energy, protective badge structures, and pet imagery to create a symbol of animal safety through a slightly comedic lens. The touch of humor makes the concept feel more human and emotionally grounding, helping users stay calm during the stressful experience of a lost pet while still trusting the app as a serious tool for protection and recovery.
This is the Brand kit for "Fur Sight", here I go over my design choices…enjoy!
Warning System
Primary Colors
Accent Colors
Color Palettes
Typography
Header Font
Akaya Kanadaka
Body Font
Apercu
Logo
Default
Action Mode
See Sketch?
So…Why Did I Decide All This?
Color Palettes
The color system is split into two purposeful palettes: a calm primary palette for the main product experience and a status palette for warnings and safety alerts.
The main colors were chosen for their soothing, reassuring feel, while the alert tones introduce contrast when attention is needed, mirroring light stop rules, for user ease.
Together, they pair naturally across the app, creating a cohesive experience that supports both everyday pet care and critical safety moments.
Primary & Secondary Colors
Color Status System
Header Font
Typography
Akaya Kandaka looks like a old western font.
I wanted the app to scream safety, and let that feeling trickle all the way down into the typography. When I think of a trustworthy figure and what that might look like, my mind always travels back to my grandfather’s favorite daytime show, Walker, Texas Ranger, starring Chuck Norris. This font mimics that same sort of righteous warmth and protection, often prevalent in the show. It creates an immediate sense of safety I wanted users to feel the moment they log on.
I’m a fan of Headspace, an application dedicated to mental health and self-wellness. Their primary font is Aperçu—it’s where I first fell in love with the typeface. I find it perfectly bland in the best way, allowing users to focus on important verbiage while maintaining a narrow, clean style that elevates the look of an application or website. Bonus points if you noticed this text is also set in Aperçu—the primary font used across my website, right now!
Apercu is simply superior to all other san serif fonts.
Body Font
Logo
My logo blends angry emoticon energy, protective badge structures, and pet imagery to create a symbol of animal safety through a slightly comedic lens. The touch of humor makes the concept feel more human and emotionally grounding, helping users stay calm during the stressful experience of a lost pet while still trusting the app as a serious tool for protection and recovery.
This is the Brand kit for "Fur Sight", here I go over my design choices…enjoy!
Warning System
Primary Colors
Accent Colors
Color Palettes
Typography
Akaya Kanadaka
Apercu
Body Font
Header Font
So…Why Did I Decide All This?
Logo
Default
Action Mode
See Sketch?
Color Palettes
The color system is split into two purposeful palettes: a calm primary palette for the main product experience and a status palette for warnings and safety alerts.
The main colors were chosen for their soothing, reassuring feel, while the alert tones introduce contrast when attention is needed, mirroring light stop rules, for user ease.
Together, they pair naturally across the app, creating a cohesive experience that supports both everyday pet care and critical safety moments.
Primary & Secondary Colors
Color Status System
Header Font
Typography
Akaya Kandaka looks like a old western font.
I wanted the app to scream safety, and let that feeling trickle all the way down into the typography. When I think of a trustworthy figure and what that might look like, my mind always travels back to my grandfather’s favorite daytime show, Walker, Texas Ranger, starring Chuck Norris. This font mimics that same sort of righteous warmth and protection, often prevalent in the show. It creates an immediate sense of safety I wanted users to feel the moment they log on.
I’m a fan of Headspace, an application dedicated to mental health and self-wellness. Their primary font is Aperçu—it’s where I first fell in love with the typeface. I find it perfectly bland in the best way, allowing users to focus on important verbiage while maintaining a narrow, clean style that elevates the look of an application or website. Bonus points if you noticed this text is also set in Aperçu—the primary font used across my website, right now!
Apercu is simply superior to all other san serif fonts.
Body Font
Logo
My logo blends angry emoticon energy, protective badge structures, and pet imagery to create a symbol of animal safety through a slightly comedic lens. The touch of humor makes the concept feel more human and emotionally grounding, helping users stay calm during the stressful experience of a lost pet while still trusting the app as a serious tool for protection and recovery.